Second only to bananas, apples are a consumer favorite and the No. 2 fruit in the produce department. Overall, apples were the fourth most popular item in the Fresh Trends survey this year.
Thirty five percent of customers purchased lemons within the past 12 months, and tend to be a favorite among high-income families with no kids as well as Hispanics.
30% of customers purchased peaches within the past 12 months. The likelihood of a peach purchase increased according to income and age for the third straight year.