The likelihood of a peach purchase increased according to income and age for the third straight year.
Older shoppers were quite a bit more likely to buy peaches than their younger counterparts, with those age 59 and older being the most likely to buy the fruit overall.
Peaches are popular among all ethnicities. This year those in the “other” category were more apt to buy peaches than those of other ethnic backgrounds, but last year it was Asians who took the lead, and in Fresh Trends 2018 Hispanics claimed the top spot in regard to ethnicity.
One-third of families without kids bought peaches, while only 26% of those with kids living at home said the same. This year those with three or more children were the least likely overall to buy the fuzzy fruit. Shoppers in the West were more likely to buy the stone fruit than those in other regions, as was the case last year.
One-tenth of peach buyers said they always bought organic fruit. Twenty-two percent said they opted for organic at least some of the time, up from 19% who said so last year.
