Naturipe Farms is fortifying its Value-added Fresh division through a trio of leadership appointments designed to accelerate commercial innovation and deepen retail partnerships.
The Montreal-based importer of Fairtrade International-certified bananas says Hoefle has a firsthand understanding of what it takes to build and sustain successful produce programs at scale.
Former Coca-Cola veteran joins the global berry leader to oversee finance, technology and strategy as the company prepares for its next long-term strategic plan.
Designed to inspire quick, easy meals as the days get longer and busier, the integrated campaign includes digital activations, in-store point-of-sale materials and an online sweepstakes.
