Reducing food waste isn’t just good for the produce industry’s bottom line, it also helps combat food insecurity and minimize greenhouse gas emissions.
Consumer demand for sustainable produce packaging has never been stronger, despite differing opinions on what the term “sustainable” actually means, says John Paap, brand and packaging manager at Jac Vandenberg.
As Canada’s second-largest producer of fruits and vegetables, the province of Quebec is home to 650 vegetable growers and more than 3,500 businesses devoted to fruit and vegetable production.
The produce industry is embracing sustainable packaging as a way to help protect the environment while meeting consumer demand for Earth-friendly products.
Consumers are not cutting back on their organic produce purchases despite rising costs because of inflation. In fact, shoppers have doubled down on their commitment to buying these fresh fruits and vegetables.
