Businesses are trying to determine how much of an impact grower-shippers, retailers or third parties will absorb, says one commodity manager. However, a tariff could boost California citrus.
“Early indicators point to a solid season across most growing regions,” says Joe Vargas, director of business intelligence for the U.S. Highbush Blueberry Council.
For retailers, the campaign includes a suite of promotional tools and incentives, such as bonus opportunities, digital promotions, a registered dietitian program, contests, POP materials and in-store sampling.
Motivating shoppers to try fresh mangoes can be accomplished through educating them about mango nutrition, flavor and culture, says Lavanya Setia, the board’s director of marketing.
