For retailers, the campaign includes a suite of promotional tools and incentives, such as bonus opportunities, digital promotions, a registered dietitian program, contests, POP materials and in-store sampling.
Motivating shoppers to try fresh mangoes can be accomplished through educating them about mango nutrition, flavor and culture, says Lavanya Setia, the board’s director of marketing.
With an increasing need for preserving perishable goods and a robust outlook, companies are investing in technological advancements and new sustainable facilities.
With rapidly increasing production in early April, strong supplies are projected to support Easter and Mother’s Day ads, as well as promotions from April through June.
Opportunities to showcase watermelons are growing as consumer preferences and food trends are evolving — and it is available to help foodservice operators and retailers that feature the versatile melons.
