The company also is supporting its seedless lemons with an integrated marketing campaign that includes digital video, social media and influencer partnerships.
The trees only have been tested in greenhouses and in university labs so far, but plans call for expanding into field testing at the university within a year.
The total U.S. volume of oranges was projected at 60.3 million boxes, according to the USDA’s National Agricultural Statistics Service January forecast.
Quality is excellent this season for most of its commodities, though sizing for oranges and lemons will be a bit smaller than last year, the company’s president said.
Construction is ongoing for a two-story, 5,000-square-foot drivers’ lounge and cafeteria for drivers and employees at the company’s Pennsylvania location.
