The Arkansas Department of Agriculture’s Arkansas Grown program has a lot on its plate this summer, with plans for an advertising campaign and farmers market week, while preparing for its annual expo.
Traditional plastic mesh bags still account for most of the firm’s output, but as customer requests for sustainable packaging grow, the company has come up with other options.
Arkansas grower-shippers already are harvesting many of their spring/summer crops, like berries, broccoli, cucumbers and lettuce, and movement will pick up as the season progresses.
Arkansas is known for its tasty field-grown tomatoes, and grower-shippers say this year’s crop should put a smile on the faces of produce buyers and consumers alike.
The onion category has not escaped the perils of inflation that have challenged the produce industry as prices of inputs and other necessities have skyrocketed over the past couple of years.
Sustainability is a big deal for U.S. citrus grower-shippers, many of whom have gone to great lengths to ensure their operations are environmentally friendly.
The CFFA will offer “tailored, customized marketing support” that will range from banner ads and e-commerce programs to in-store merchandising and sampling, said Karen Brux, managing director.
