Sustainability is a big deal for U.S. citrus grower-shippers, many of whom have gone to great lengths to ensure their operations are environmentally friendly.
The CFFA will offer “tailored, customized marketing support” that will range from banner ads and e-commerce programs to in-store merchandising and sampling, said Karen Brux, managing director.
The New Jersey Department of Agriculture plans to help growers from the Garden State by promoting its Jersey Fresh program through a diverse media mix this season.
Beyond seasonal: “Southern Hemisphere produce enables consumers to enjoy the great taste and health benefits of citrus throughout the summer and into the fall,” said Karen Brux of the Chilean Fresh Fruit Association.
At first glance, it might look like New Jersey doesn’t have much of an organic produce industry — but looks can be deceiving, said Devin Cornia of the Northeast Organic Farming Association of New Jersey.
Placement is key to ensuring consistent mango movement in the produce department, and that can be especially true for Cinco de Mayo — or “Cinco de Mango,” as the National Mango Board refers to the holiday.
Informing consumers about the different characteristics of mango varieties — flavor, amount of fiber and the right time to eat — has helped grow the fruit’s popularity.
