Tom Burfield

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After a tough growing season characterized by rain, snow and unusually low winter temperatures, some project a promising year for summer fruit.
Mango supplies were lighter than usual during the first few months of the year, and prices were higher as a result — but importers say that should change as summer approaches.
Retail produce buyers and consumers are becoming more vocal about sustainability in growing and handling California summer fruit, and grower-shippers are making an all-out effort to meet those requests.
California is expected have plenty of good-quality tree fruit, melons and other commodities this summer, though some items might get off to a later start than usual, and early volume on others may be off a bit.
Retail opportunities include in-store, digital and social media marketing components. At foodservice, key messages focus on educating and inspiring foodservice decision-makers.
The Cal Poly Strawberry Center plays an active role in strawberry industry research, most recently delivering 23 presentations or posters at the 10th North American Strawberry Symposium held in San Luis Obispo in March.
Melon production got off to a slightly later start than usual in many areas of the U.S., Mexico and Central America this spring, but growers are optimistic about the quality coming out of the fields.
Despite the Golden State experiencing record rain followed by a levee break, a strong outlook remains for the upcoming crop.
The organic Italian sweet peppers “will bring an elevated experience to the consumer and provide a great upgrade option from the traditional blocky pepper,” said Joanna Jaramillo, marketing manager.
The program started in Sinaloa in January and will transition to central Mexico in June.