The New Jersey Department of Agriculture plans to help growers from the Garden State by promoting its Jersey Fresh program through a diverse media mix this season.
Beyond seasonal: “Southern Hemisphere produce enables consumers to enjoy the great taste and health benefits of citrus throughout the summer and into the fall,” said Karen Brux of the Chilean Fresh Fruit Association.
At first glance, it might look like New Jersey doesn’t have much of an organic produce industry — but looks can be deceiving, said Devin Cornia of the Northeast Organic Farming Association of New Jersey.
Placement is key to ensuring consistent mango movement in the produce department, and that can be especially true for Cinco de Mayo — or “Cinco de Mango,” as the National Mango Board refers to the holiday.
Informing consumers about the different characteristics of mango varieties — flavor, amount of fiber and the right time to eat — has helped grow the fruit’s popularity.
Mango supplies were lighter than usual during the first few months of the year, and prices were higher as a result — but importers say that should change as summer approaches.
Retail produce buyers and consumers are becoming more vocal about sustainability in growing and handling California summer fruit, and grower-shippers are making an all-out effort to meet those requests.
