The New Jersey Department of Agriculture will promote its Jersey Fresh program through a diverse media mix this season, said Joe Atchison III, assistant secretary and director of marketing.
“Dozens of digital billboards will rotate products weekly as they come into season,” he said. “Billboards are located on some of the busiest roads in the nation.”
There’s also a season-long radio campaign, and Jersey Fresh will be promoted on bus ads on routes covering the most densely populated areas of the state, Atchison said.
“Radio and bus ads will contain a Spanish-language component to reach a diverse audience in the New Jersey, New York and Philadelphia markets,” he said.
A cable TV campaign during the heart of the growing season will showcase the range of fruits and vegetables offered from New Jersey, and a Jersey Fresh aerial banner will fly over the Jersey shore every weekend throughout the summer.
Consumer and trade print ads will run in several publications, and the NJDA will offer retailers Jersey Fresh point-of-purchase materials including banners, bin wraps, price cards, hats and aprons, Atchison said.
