California is expected have plenty of good-quality tree fruit, melons and other commodities this summer, though some items might get off to a later start than usual, and early volume on others may be off a bit.
Retail opportunities include in-store, digital and social media marketing components. At foodservice, key messages focus on educating and inspiring foodservice decision-makers.
The Cal Poly Strawberry Center plays an active role in strawberry industry research, most recently delivering 23 presentations or posters at the 10th North American Strawberry Symposium held in San Luis Obispo in March.
Melon production got off to a slightly later start than usual in many areas of the U.S., Mexico and Central America this spring, but growers are optimistic about the quality coming out of the fields.
The organic Italian sweet peppers “will bring an elevated experience to the consumer and provide a great upgrade option from the traditional blocky pepper,” said Joanna Jaramillo, marketing manager.
“I think traceability should be a demand [for a shipper] as a member of the produce industry as we work to provide healthy and safe fruits and vegetables,” says Chelsea Consalo of Consalo Family Farms.
According to research released in February from Texas A&M University, U.S. imports of fruits, vegetables and nuts from Mexico totaled $18.7 billion during 2022.
