“All vegetables are healthy, potatoes included,” says Shelley Maniscalco, a registered dietitian and partner at Nutrition in Demand, an agency that works with the Alliance for Potato Research and Education.
The industry was estimated to reach $42.9 billion in annual sales in 2023, according to the Flexible Packaging Association, a figure that is expected to reach $47.3 billion in 2028.
Many major U.S. brands are scaling back packaging sustainability goals they set for 2025 because of economic, regulatory and infrastructure hurdles, according to RaboResearch.