The Irvine-based California Avocado Commission will use advertising, social media “and a host of integrated activities” in its consumer marketing program this year, said Jan DeLyser, vice president of marketing.
Foodservice sales that plummeted during the pandemic are edging upward once again, but avocado importers say labor shortages are preventing the business from reaching pre-COVID-19 levels.
Retail sales of organic produce have experienced noticeable gains during the pandemic, but not necessarily because of the public’s desire to eat healthier.
Sales of organic fruits and vegetables have been trending upward year over year, but that positive movement has become even more pronounced as consumers adopt more healthful eating habits, grower-shippers say.
Trees that water themselves, soil that pulls moisture from the air and various probes, sensors and automated irrigation systems are some of the innovations in use to help the agriculture industry to conserve water.
Producing fruits and vegetables without applying toxic chemicals and by following other prudent growing practices can help preserve the soil and make farming possible for generations to come.
