The Packer’s Tom Karst visited June 9 with Scott Horsfall, CEO of the California Leafy Greens Marketing Agreement about the group’s food safety efforts.
The California avocado crop will be smaller this year, but promotable volume will arrive by late April, according to California Avocado Commission projections.
Since the COVID-19 pandemic, the common narrative among produce marketers is that consumers have been drawn toward bagged fruit, whether that be for convenience, economy or perceptions of safety.
Despite the lack of in-person events and other pandemic-related factors that limited marketing efforts, California avocado demand fared well during 2020.
Investing more in digital marketing efforts, California Central Coast producers are gearing up for their second season dealing with the COVID-19 pandemic.
