Emerging branded apple varieties should keep the excitement level high in retail produce departments despite lower overall volume from Washington state, say officials with CMI, Wenatchee, Wash.
A partnership with the National Football League’s Buffalo Bills team has raised awareness of SnapDragon apples in Eastern markets, says Jessica Wells, executive director of Crunch Time Apple Growers, Lockport, N.Y.
A challenging apple marketing season has meant more focus on assuring supplies and preventing gaps in fresh apple availability in 2023, says Don Roper, vice president of sales and marketing for Honeybear Marketing LLC.
The Belding, Mich.-based company is promoting higher-end, high-flavor varieties like SweeTango, Smitten, and Honeycrisp, says Casey Jarrard, vice president of sales.
The larger crop of Michigan apples should move out to strong demand this season, says Ken Korson, apple category manager for North Bay Produce, Traverse City, Mich.
In a fiercely worded letter to the chair of the Federal Trade Commission, representatives of three groups said the merger is likely to be detrimental to suppliers of fresh produce.
Wenatchee, Wash.-based Oneonta Starr Ranch Growers is enjoying growth in its proprietary varieties as more trees come into production, said Dan Davis, director of business development.
