Chiquita Brands International is giving its iconic blue banana sticker a pink makeover in recognition of Breast Cancer Awareness Month, which is October.
The company, in partnership with the American Cancer Society, will ship 200 million bananas with the stickers worldwide, according to a news release.
“We’re thrilled to have the support of Chiquita once again to help raise awareness for breast cancer,” Brant Woodward, the Society’s southeast region executive vice president, said in the release, “Through the support of like-minded partners like Chiquita, we’re able to educate more people about the importance of a healthy lifestyle and early detection, as well as offer support to patients and survivors through caregiving and recovery programs.”
Chiquita teamed with the American Cancer Society to create six recipes.
“Chiquita is proud to act as a ‘Good Neighbor’ and show our support for breast cancer awareness, which affects women and their families across the globe” Jamie Postell, director of sales for North America, said in the release. “Since our own ambassador – Miss Chiquita – is a woman, we feel strongly about raising awareness for this cause and hope to contribute to the advances being made worldwide.”
Related stories:
Chiquita offers new recipes, banana backgrounds to kick off school
Chiquita goes retro to celebrate Banana Lovers Day
