How well does your produce company handle its tech?

Check out this episode of “Tip of the Iceberg” podcast that’s all about the agtech side of the fresh produce industry.

"Tip of the Iceberg" podcast logo
“Tip of the Iceberg” podcast
(Graphic: Farm Journal)

The produce industry, at the farm level, is quite advanced in its field or greenhouse technology, and at the other end, the retail space is quite fast-paced too.

But then there’s the data and administrative sides of the business. There’s a lot of room for growth there. What’s that saying? Ah, yes, it’s this: “If you can’t measure it, you can’t improve it.”

Check out this episode of “Tip of the Iceberg” podcast, available on your favorite platform for podcasts, like Apple and Google, to learn more — or press the play button below.

You will learn about state of the agtech industry from our two partner hosts from ZAG Technical Services and Full Tilt Marketing. They delve into the most pressing agtech issues and then share about a coming survey report that will benchmark how this sector of the produce industry is doing with its technology know-how and implementation.

To learn more: ZagTech.com

To find us:

Upcoming Event

Jan. 28–30, 2027  •  Miami Beach, FL

East Coast Produce Expo 2027

Three days of BizMatch+ meetings, trade show and networking at an iconic new location. Plan your trip:

View the agenda ›

Sessions, speakers and the first look at the Fresh Trends Consumer Report.

Explore the venue ›

Fontainebleau Miami Beach. Discounted $409 room rate through Jan. 5.

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