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Global banana and fruit producers and distributor, Fyffes, has released its recent European consumer research, which confirms the popularity of bananas as the consumer’s No. 1 favorite fruit.
The research, undertaken by NielsenIQ with more than 7,000 consumers across Europe, shows bananas continue to be the public’s favorite fruit with 89% of consumers confirming they have eaten bananas within the previous four weeks.
Conducted in March 2025, this survey is part of Fyffes’ ongoing market research, the company says.
Fyffes says the research shows consumers’ second favorite fruit at 75% are apples, followed in third place by oranges at 56% and grapes in fourth place at 44%.
“We are thrilled that bananas are the favorite fruit of consumers with the highest household penetration across Europe,” says Adriano Di Dia, chief marketing officer for Fyffes. “It is a testament to a fruit that is tasty, nutritious, convenient and sustainable. The research not only confirms banana popularity but also gives us very valuable insights that guide us in the development of marketing strategies and market expansion plans. We’re delighted to share it with the sector and our retail partners.”
Fyffes says bananas also topped European consumers’ consumption frequency, out-placing all others under every heading with an at least weekly (72%), monthly (95%) and quarterly (98%) consumption figure.
The survey also showed 59% of consumers admitted to not remembering the price they had paid for their most recent banana purchase, reducing to 27% who roughly remembered and 14% who recalled the exact price they had paid.
In all, 13 fruits were surveyed ranked in descending order of consumer choice for consumption in the past six months as follows: banana (95%), apple (89%), oranges (74%), grapes (74%), berries (71%), pear (64%), melon (60%), lemon (60%), avocado (58%), pineapple (57%), peach (45%), mango (43%) and papaya (10%).
When asked why consumers purchase bananas, most consumers ranked “to satisfy my appetite” highest at 34%, followed by “to have a convenient and quick snack” at 27% and “to support my healthy diet” in third place at 24%.
Fyffes says other points of interest revealed in the survey show that, for the majority of consumers, bananas are a “planned in advance” purchase for upward of 65%. While a majority of those surveyed prefer to eat their banana when fully ripe and yellow skinned, a significant number (22%) preferred bananas that are more green than yellow at the time of purchase.
