Cranberries don’t need to float in a bog to hit the sweet spot for the fresh market consumer.
That is just one of several myths that cranberry marketer Naturipe is seeking to dispel, according to a news release.
“We’ve already been sharing cranberry recipes and ideas via social media, but we know there’s so much more to cranberries than recipes,” CarrieAnn Arias, vice president of marketing for Naturipe said in the release. “That’s especially true when you talk to our cranberry growers – arguably the most passionate cranberry people on the planet. That’s why we are sharing with you a few things they want you to know about their favorite berry.”
The first myth, according to the release, is that every harvest must include a bog full of cranberries floating in the water. In fact, the release said fresh berries don’t thrive in water and many fresh cranberry growers dry harvest their fruit with no water.
“When it comes to harvesting for fresh consumption, a water-filled bog is absolutely not where it’s at,” Brian Bocock, vice president of product management for Naturipe, said in the release. “We want our cranberries to be exposed to water as little as possible to ensure they stay fresh as long as possible.”
Another myth is that the main health benefit of cranberries is limited to protection against urinary tract infections. In fact, the release said cranberries have properties that can help the cardiovascular system, oral cavity, gastrointestinal tract, and the urinary tract.
“When we talk about the benefits of cranberries, we’re talking about way more than the nutritional benefits of the vitamins and minerals that any fruit or veggie can lay claim to,” Bocock said in the release. “We’re talking about Proanthocyanidins (PACs) - or Pretty Awesome Compounds as I like to think of them. They are amazing molecules, available only in cranberries that offer this amazing antimicrobial quality. Adding a serving of cranberries into your diet, it’s like building a wall between your insides and bacteria that can make you sick.”
Naturipe offers both conventional and organic fresh cranberries, and availability can extend well past the Thanksgiving feast, according to the release.
“I recommend you buy fresh cranberries when they are in season and throw a few bags into your freezer for later use,” Bocock said in the release. “Just like other berries, cranberries maintain their flavor, nutrient power, and ease of use straight out of your freezer. So stock up now while you can.”
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