The National Mango Board says it has renewed its marketing partnership with Florida State University Athletics, building on the first year of collaboration to bring fresh mangoes to athletes and fans.
The National Mango Board’s “Joy Ride” food truck is set to kick off the football season and bring fresh mango treats, photo opportunities and interactive activities during Florida State’s home opener on Sept. 2 against Boston College.
“We’re absolutely thrilled to extend our partnership with Florida State University Athletics,” Dan Spellman, director of marketing for the National Mango Board, said in a news release. “The Seminoles’ electrifying game-day atmosphere is the ideal setting to share the delicious taste of fresh mangoes, as well as the fruit’s versatility and nutritional power packed into every bite.”
As part of this partnership, the National Mango Board will return to Langford Green and Doak Campbell Stadium for another season of mango-themed promotions, expanding its presence at FSU football, baseball and softball games.
The National Mango Board’s presence will continue with the Sept. 21 game against the University of California, Berkeley, the Oct. 5 game against Clemson and will bring a fun twist on collegiate sports through mango treats, giveaways and interactive experiences, according to the release.
“We are proud to continue our partnership with the National Mango Board to promote nutritional choices and delicious flavors to our fans,” said Bill Houston, general manager of Florida State Global Partnerships. “At Florida State, we are always striving to improve the game-day experience for our fans, and our continued partnership with the National Mango Board is an exciting way to do that.”
