Mission Produce Inc. has entered into a marketing and distribution agreement with Anthony Vineyards — a leader in fresh table grapes, dates and mangoes in California’s Coachella Valley — to market organic keitt mangoes, a premium, limited-supply offering known for exceptional quality, flavor and freshness.
“California-grown, organic mangoes deliver clear value to shoppers while creating margin opportunity for retailers,” says Brooke Becker, senior vice president of sales and marketing at Mission Produce. “Organics represent a fast-growing and increasingly important segment of the mango category, while locally grown fruit continues to resonate with shoppers seeking freshness and quality. By bringing those attributes together, this program gives our customers access to a highly differentiated, limited supply offering that supports premium retail positioning.”
This year’s California keitt mango season is expected to start in July and last through early September, according to the companies. Grown domestically and harvested close to market, the fruit does not require hot-water treatment and is delivered at peak maturity, resulting in strong color, rich flavor and consistent quality.
“For generations, our family has focused on growing exceptional fruit in the Coachella Valley, and these mangos are a point of pride for our team,” says Anthony Bianco, co-owner of Anthony Vineyards. “Partnering with Mission allows us to bring Anthony’s Organic Mangos to a broader market while preserving the quality, care and local heritage that define this program.”
In 2025, retail sales of organic mangoes reached nearly 70 million pounds, with volume increasing 154% compared to 2020, says Mission, pointing to Circana’s total U.S. MULO+ data for the 2025 calendar year. Organic mangoes now account for 16% of total mango volume — double the share organics represent across the total produce department, according to Circana.
Consumer data further underscores the opportunity: Nearly 1 in 5 mango shoppers actively seek local produce, a figure that rises to more than 1 in 4 among organic-focused shoppers, according to the Numerator Advance Shopper Profile for the 2025 calendar year.
Mission says the partnership reinforces its commitment to driving growth in the mango category and builds on the company’s expertise in marketing and distributing premium fresh fruit across key markets.
Mission Produce is scheduled to attend the Organic Produce Summit, July 14-16, in Monterey, Calif., where it will exhibit at booth No. 420.
