Divine Flavor touts Persian cucumbers

Nogales, Ariz.-based Divine Flavor is excited about its Persian cucumber program, said Michael DuPuis, quality assurance and public relations coordinator.

Divine-Flavor-Cukes_0.jpg
Divine-Flavor-Cukes_0.jpg
(Photo courtesy Divine Flavor)

Nogales, Ariz.-based Divine Flavor is excited about its Persian cucumber program, said Michael DuPuis, quality assurance and public relations coordinator.

“We’ve been doing it a couple years now, and were starting to notice that it’s kind of a trendy product,” he said.

“It’s an easy to prepare cucumber, and that’s what the customers and the consumers are looking for.”

Persian cucumbers fit in with the snacking products Divine Flavor carries, like sweet mini peppers and table grapes, DuPuis said.

“We really feel that with the Persian cucumbers are a good commodity for us because of the convenience and the flavor,” he added.

It’s a difficult product to grow, he said, but the company has hothouses in Culiacan and Ensenada, Mexico, that have had success with them in recent years.

Related content:
West Mexico early tomato market shows strong prices
West Mexico distributors hope for uptick in business
Trade talk with FPAA’s Lance Jungmeyer

The Packer logo (567x120)
Related Stories
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics.
Severe drought and unseasonable spring heat in North Carolina are causing significant yield losses for specialty crops like brassicas and berries while simultaneously increasing pest pressures for regional organic growers.
The strategic transition marks a significant step forward in Thx!’s mission to prove that doing good is good business, while unlocking new opportunities for brands, retailers and consumers to create meaningful impact.
Read Next
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Get Daily News
GET MARKET ALERTS
Get News & Markets App