Lucky Strike Farms, Burlingame, Calif., is working closely with Fresno, Calif.-based Fowler Packing Co., and the arrangement seems to be working out well.
“We’re extremely happy and gratified with Fowler Packing’s Peelz label,” said Gib Papazian, president of Lucky Strike Farms.
“They’ve done a tremendous job.”
This is the first year of the deal that was reached after Fowling Packing launched the label and asked if Lucky Strike would be interested in assisting with the marketing efforts, Papazian said.
Lucky Strike agreed to give it a try, “and it has been terrific,” he said.
The program involves 10x3- and 15x2-size cartons of Peelz brand easy-peel mandarins.
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