Now in their second season, Sunions onions are available at stores again.
Sunions, a long-day sweet onion variety grown in Washington and Nevada, was developed by Nunhems Vegetable Seeds and is distributed by Generation Farms, Onions 52 and Peri & Sons Farms, according to a news release.
Sunions are released for sale using a certification process that includes a sensory panel with the authority to determine Sunions ship dates, according to the release. The release said the panel uses three separate tests for both flavor and tearlessness before releasing Sunions for shipping.
“We follow a strict process with our sensory team not to allow the release of Sunions until they reach peak flavor and tearlessness,” Lyndon Johnson, crop manager for onions at BASF Vegetable Seeds, said in the release. “We’ve differentiated ourselves in the marketplace with a set of stringent quality requirements to maintain our brand promise.”
Last season, Sunions attracted 1.2 billion consumer media impressions in print, radio, web and television media, according to the release.
Unlike other long-day onions, Sunions actually become sweeter and tearless in storage, according to the release.
Sunions are supported by a marketing plan including point-of-sale materials, produce manager education, social media content, a targeted digital advertising program and consumer public relations campaign. Check www.iheartsunions.com for information on product availability.
