The 2026 International Fresh Produce Association’s Global Fresh Produce & Floral Show is set for Oct. 13–16, 2026, at the Orange County Convention Center in Orlando, Fla. As the premier gathering for global produce and floral leaders, this four-day event brings together industry decision-makers to explore emerging trends, supply chain innovations, and dynamic networking opportunities. Review the complete day-by-day event agenda below to optimize your time on and off the show floor.
Tuesday, Oct. 13
9 a.m.–5 p.m.
Board, Committee and Council Meetings
(By invitation only)
Wednesday, Oct. 14
8–8:45 a.m.
Networking Breakfast
Valencia Ballroom
8:45–10 a.m.
State of the Industry
Join IFPA CEO Cathy Burns as she brings the organization’s insight on key trends, challenges and opportunities — and what they mean for association members and the global produce and floral community.
Valencia Ballroom
10:15 a.m.–12:30 p.m.
Education Festival
Between the general sessions, join IFPA for a few hours of fast-paced live speakers, self-guided information, casual conversations and more. Then, continue the conversation beyond the stage. Connect with session speakers, IFPA experts and fellow professionals to dig deeper into the insights shaping the produce and floral industries. These informal gatherings are an opportunity to share your interests and keep the dialogue going in a relaxed, interactive environment.
- 10:15–10:45 a.m.
- Global Trade & Business Conditions: Navigating Change Across Markets (Location: W414AB) — This session unpacks the latest global trade and policy developments and what they may mean for businesses. Gain global perspective on emerging changes across key regions, how it could influence trade flows and regulatory requirements, and the considerations leaders are using to assess risk and opportunity.
- From Vision to Value: Building the Fresh Produce Supply Chain of the Future (Location: W414CD) — As traceability requirements, data standards and digital tools continue to evolve, organizations are finding new ways to work together to improve visibility, efficiency and business performance. This session explores the key initiatives shaping the future of the fresh produce supply chain, including FSMA 204 traceability, 2D barcodes, data interoperability and emerging AI-powered solutions. Moderator: Erik Larsen, Director of Supply Chain, IFPA
- 10:50–11:20 a.m.
- Economic Forces Driving Pricing & Sourcing Decisions (Location: W414AB) — Inflation, currency shifts and changing consumer spending are reshaping produce and floral markets worldwide. This session connects the macroeconomic outlook to the real decisions commercial leaders face every day. Gain clarity on where the global environment is headed and how it should influence pricing, sourcing and assortment strategies.
- Food Safety & Traceability: What to Update Now (Location: W414CD) — Food safety and traceability requirements are evolving, and the window to get aligned is narrowing. This session delivers a clear, current look at what the requirements are, what FDA guidance suggests and what flexibilities are still on the table. Designed for real world supply chains, it focuses on practical steps that help prepare for compliance.
- 11:25–11:55 a.m.
- What Shoppers Will Purchase Next in Produce & Floral (Location: W414AB) — Consumer behavior is evolving faster than many category plans can keep up. This session provides shopper insights, highlighting emerging demand signals, changing priorities and where teams are misreading what matters most. Learn how to turn data insights into smarter merchandising, stronger marketing and measurable growth across produce and floral. Speaker: Rachel Blake, Global Insights Manager, IFPA
- Packaging at the Crossroads: Sustainability, Compliance & What’s Working Now (Location: W414CD) — This fast-paced sustainability and packaging session will connect the dots globally on how produce and floral companies are rethinking packaging through new materials, alternative plastics and practical innovations designed to reduce impact while still protecting product quality, shelf life and brand presentation. Attendees will receive a high-value snapshot of where packaging innovation, policy and business strategy are colliding; whether alternative packaging solutions are delivering on sustainability goals, what the industry is learning as EPR programs continue to unfold and what leaders across produce and floral need to watch next. Moderator: Tamara Muruetagoiena, Vice President of Sustainability, IFPA
- 12–12:30 p.m.
- From Appetites to Aisles: Proven Strategies for Making Produce the Star (Location: W414AB) — This panel brings together expert perspectives to reveal what actually drives consumers to choose fruits and vegetables, from in-store marketing and merchandising to cultural cues and social norms. Walk away with actionable, cross-sector insights to boost produce sales, align with emerging consumer trends and global retailer momentum, and turn intention into real purchasing behavior. Moderator: Sophie Egan, Founder of Full Table Solutions, Strategic Advisor to IFPA and The Foundation for Fresh Produce; Panelists: Sonya Constable, Vice President Produce for Sprouts Farmers Market; Brent Loken, Global Food Lead Scientist for the World Wildlife Fund and Advisory Board Member for FFP; Eva Monterrosa, Co-founder of The Food Culture Alliance and FFP Advisory Board Member.
- Trust, Intelligence & Influence: Protecting Brand Reputation in an AI-Driven World (Location: W414CD) — As AI reshapes how information is created, shared and trusted, brand reputation has become a critical leadership issue, especially in global markets. This session explores how IFPA serves as a year-round, personalized intelligence and engagement resource for executives navigating reputation risk, policy complexity and market uncertainty. Speaker: Peter Wilson, Partner, Head of Digital Reputation EMEA at FleishmanHillard
12:30–1 p.m.
Networking Lunch
Valencia Ballroom
1:30–2:30 p.m.
Conversations Shaping the Future of Produce & Floral
Join three influential leaders for candid conversations examining the forces shaping business decisions today. From the evolving advocacy and trade landscape to the growing connection between fresh produce, nutrition and consumer demand, to navigating a complex global market, these discussions will explore the trends, challenges and opportunities leaders can’t afford to ignore.
- Advocacy & Trade — Moderator: Alexis Taylor, Chief Global Policy Officer, IFPA
- Health & Nutrition — Moderator: Lauren M. Scott, President, FFP
- Leadership — Moderator: Doug Bohr, Chief Strategy and Program Officer, IFPA
Valencia Ballroom
5–6 p.m.
Retailer Sponsor VIP Reception
(Separate ticket required to this reception.) This reception, preceding the Welcome Reception, offers an exclusive networking opportunity for Global Show sponsors at the Silver Level and above, domestic and global retailers, IFPA volunteer chairs and board members, and their invited guests.
Key Largo Lawn and Promenade, Hilton Orlando
6–8 p.m.
Welcome Reception
(All Access Pass or separate registration required.)
The Promenade, Hilton Orlando
Thursday, Oct. 15
6–7:30 a.m.
Race for a Healthier World 5K
Orange County Convention Center
8:15–8:35 a.m.
Networking Breakfast
Valencia Ballroom
8:35–9:55 a.m.
Fighting for What Matters: Purpose, Resilience, and Impact in a Global Industry
In this keynote, former UFC and Bellator MMA fighter and humanitarian Justin Wren shares his journey from world-class athlete to global changemaker. After achieving success on the world stage, he discovered that true impact comes from serving others and leading with heart. His work through Fight For The Forgotten has delivered clean water, restored land and created opportunity for communities in need around the world.
Valencia Ballroom
10 a.m.–5 p.m.
Expo, All Halls Open
OCCC West Halls A-C
11 a.m.–3:30 p.m.
Food Safety & Tech X-Change Sessions
Join likeminded colleagues in the discussion of the hottest technology, food safety, sustainability and supply chain topics during X-Change sessions. These 30-minute sessions are aimed at sharing challenges and solutions in an informal setting.
Innovation Hub
- 11–11:30 a.m. — Managing Risk: IFPA’s Global Intelligence Engine. The GIE brings data and intelligence from across the fresh produce and floral industry — global trade, consumer trends, food safety, regulatory, sustainability and industry guidance — in a single AI-enabled platform. This session demonstrates how organizations can move from reactive responses to proactive data-informed decision making.
- 11:35 a.m.–12:25 p.m. — FSMA 204: From Compliance to Implementation. This interactive discussion takes a deeper dive into the operational realities of traceability, helping companies assess readiness, identify gaps and navigate key process, technology and data management decisions. It will also explore advocacy efforts, industry resources and practical strategies to help organizations move confidently toward compliance.
- 12:30–1 p.m. — The Business Case for AI. AI is moving beyond experimentation as produce companies apply it to forecasting, inventory, logistics, quality and supply chain decision-making. Explore where companies are seeing measurable returns, discuss where adoption is still evolving and gain insights on what emerging technologies like agentic AI could mean for the future of operations.
- 1:05–1:35 p.m. — IFPA’s Global Sustainability Framework. This discussion explores IFPA’s Global Sustainability Framework and how it is helping align the industry around five key priorities, sustainable packaging, regenerative agriculture, food loss and waste, social responsibility and climate change while providing a practical path forward.
- 1:40–2:10 p.m. — Science Behind the Produce Headlines. Dig into whatever’s dominating the news cycle at that moment, separating what’s actually known from what’s still uncertain and translating it into where produce operators should focus their attention.
- 2:15–3 p.m. — Packaging Compliance in Practice. From Global EPR requirements to the European Union’s PPWR, packaging regulations are reshaping produce and floral supply chains. This interactive discussion will explore best practices, key implementation challenges and practical strategies for navigating a current and future regulations.
- 3:05–3:35 p.m. — Packaging Innovation in Action. Join innovators from the Packaging Innovation Lab as they showcase new technologies designed to address evolving sustainability, performance, cost and compliance challenges.
5:15–6:45 p.m.
Community Receptions
Anyone with a badge can attend the community receptions.
- Floral
- Retail Awards Reception
- Advocacy & Food Safety
- Talent
Hyatt Regency Orlando
Friday, Oct. 16
7:45–8:30 a.m.
Networking Breakfast
8:30–9:45 a.m.
Women’s Fresh Perspectives Breakfast: Play Bigger. Lead Bolder.
In this immersive, customized keynote, Jade Simmons will inspire attendees to embrace purpose-driven leadership, expand their influence, and boldly step into the opportunities ahead. Tailored for IFPA’s fresh produce and floral community, this high-energy experience will explore how leaders can navigate change, unlock untapped potential, and help shape a thriving future for their teams and the industry.
Speaker: Jade Simmons, Rockstar Concert Pianist, Activational Speaker and CEO of Jade Media Global
Valencia Ballroom
10 a.m.–5 p.m.
Expo Open
OCCC West Halls A-C
10:30 a.m.–1:55 p.m.
Food Safety & Tech X-Change Sessions
Join likeminded colleagues in the discussion of the hottest technology, food safety, sustainability and supply chain topics during X-Change sessions. These 30-minute sessions are aimed at sharing challenges and solutions in an informal setting.
Innovation Hub
- 10:30–11 a.m. — What Your EMP Data Is Actually Telling You. This discussion explores how to identify early warning signs, interpret trends and use Environmental Monitoring Program data more effectively to strengthen investigations, preventive actions and food safety decision-making.
- 11:05–11:35 a.m. — Supply Chain of the Future: What’s Working and What’s Next. Turning the Supply Chain of the Future Initiative into action requires practical decisions around traceability, data, technology and collaboration. This interactive discussion dives deeper into major accomplishments, lessons learned and upcoming priorities.
- 11:40 a.m.–12:10 p.m. — The Realities of Adopting Automation. Join leading operators as they discuss where automation is delivering real value, where human expertise remains essential and what’s limiting adoption across fresh produce today.
- 12:15–12:45 p.m. — Rapid Testing in the Real World. Rapid testing technologies are evolving quickly, but choosing the right tool isn’t always straightforward. This practical discussion explores what today’s testing and monitoring technologies actually deliver, where they fall short and when they’re worth the investment.
- 12:50–1:20 p.m. — The Digital Twins Advantage. This session explores how Digital Twin technology is helping companies model real-world scenarios, optimize supply chains and evaluate the impact of packaging, labor and logistics decisions.
- 1:25–1:55 p.m. — Regenerative Ag IRL. Continue the conversation from the Regenerative Ag show floor tour as growers participating in the USDA Advancing Markets for Producers grant share what’s working, what’s challenging and what they’re learning from implementing regenerative practices in real-world operations.
10:30 a.m.–12:30 p.m.
Regenerative Ag Tour
(Registration)
This tour is a curated experience designed to spotlight regenerative agriculture practices within the produce and floral industry. This initiative is a collaborative effort between IFPA and Elevated Foods, aimed at fostering visibility, dialogue and learning around regenerative approaches. All participants should meet in the IFPA booth at 10:30 a.m. for a brief introduction to kick off the tour.
11:45 a.m.–12:45 p.m.
Fresh Supply Chain of the Future Tour
A guided expo experience for produce and floral operations leaders: This exclusive guided tour connects you with leading solution providers showcasing innovations that are helping organizations improve visibility, efficiency, compliance, and decision-making across every stage of the supply chain, from harvest through distribution.
