Bako Sweet says its pink packaging has returned as part of its American Heart Health Month promotions featuring the American Heart Association’s Heart-Check mark. The company points to AHA research that shows 67% of consumers, including 79% of millennials, recognize the Heart-Check mark.
“Sweetpotatoes are having their moment right now,” says Susan Noritake, vice president of sales and marketing for Bako Sweet. “They’re trusted, versatile, affordable and backed by real health benefits, and during February’s sales-driven focus, that story has never been more relevant.”
Bako Sweet says it will continue its successful pink, heart-healthy packaging on all 3- and 5-pound mesh bags. It says it has expanded its packaging lineup to include four-count trays and microwavable singles. These products can be merchandised in matching display bins and display-ready cases. Bako Sweet also added a 3-pound white mesh bag for white sweetpotatoes and a 3-pound purple mesh bag for purple varieties.
As a good tie-in to National Sweet Potato Month in February, the company says Nielsen data shows sweetpotato sales are up 8.2% in volume nationwide compared to 2024. And as heart health ranks as a top priority for consumers, this is an opportunity for retailers to highlight the benefits of adding sweetpotatoes in meals.
“Naturally nutrient-dense, familiar and comforting, sweet potatoes are a reminder, especially during Heart Health Month, that supporting your heart can be as simple and nutritious as adding sweet potatoes to your plate,” Noritake says.
Bako Sweet says it will help drive consumers to stores with a multichannel campaign through February, featuring new recipes along with digital and social media activations.
“Shoppers can scan the QR code printed on our merchandising display bins when shopping,” Noritake says. “It takes them to our recipe page, helping them ‘sweeten their everyday’ with new creative culinary ideas, including Sweet Potato Taco Cups and Football Brownies. Retailers can utilize our unique recipes for their Best Food Day ads and social channels.”
