Sweet Potatoes
“Stokes Purple sweetpotatoes have that special balance of pigment to wow and appear very dark, while the sweetness is high enough to balance out the bitterness of the purple color,” says Jeremy Fookes, sales director for A.V. Thomas Produce.
Intiatives range from a how-to series of recipe and cooking tip videos to social media outreach to providing retail resources.
Outside of the peak movement periods, sales in spring and summer months are steady as more consumers discover sweetpotatoes’ benefits.
Meet the dynamic duo reinventing the purple sweetpotato category with examples that outpace existing varieties in yields, earliness, shape, quality, packout and disease resistance.
Most suppliers say they’re in good shape to handle continued demand this season, even after experiencing strong sales early in the year.
Bako Sweet bolsters its sales and marketing divisions with key hires from Safeway, Wonderful Citrus and Harris Ranch to drive retail partnership growth.
The grower-packer-shipper plans pink packaging to highlight sweetpotatoes as a nutritious, convenient and healthy addition.
The commission has also elected a new slate of officers for its board of directors.
From mushrooms to Persian limes to murasaki sweetpotatoes to microgreens and more, exhibitors at East Coast Produce Expo 2026 showcased some of the hottest trends in produce.
From russets to yukons to sweetpotatoes, retailers share best practices for boosting potato sales.
FullTilt Marketing says broccolini has rapidly moved from a specialty item to a mainstream favorite, pointing to data that reveals it is gaining disproportionate traction.
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The company offers new ways to incorporate potatoes and sweet potatoes into holiday dishes.
Growers expect production to bounce back after weather challenges last year.
Sweetpotato councils in several states are cooking up a variety of promotions this season.
Canada is the No. 1 market for U.S. sweetpotatoes, followed by the United Kingdom as well as some European nations, such as Germany and the Benelux region.
From the South to the West, sweetpotato harvest is underway and most anticipate abundant supplies with high quality.
Sweetpotatoes will be “suiting up” for this limited-time football packaging promotion, running September and October.
Barnes, a leader of the North Carolina sweetpotato industry, died July 12. A memorial service will be held July 20.
As the Adverse Effect Wage Rate continues to climb year after year for the H-2A guestworker program with little clarity on how the USDA calculates the rates, organizations are saying, “enough is enough.”
Local connections and relationships are helping new and old growers alike expand operations.
Growers have embraced change by expanding varieties and adapting for the future.
With many different flavors and textures, the root vegetable is suited for many holiday dishes, according to the company.
From license plates to social media influencers, here’s how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales.
Sweetpotato prices have risen slightly, but grower-shippers say not enough to keep up with their expenses.
Bako Sweet says creating vibrant, impactful displays with its color-drenched bags of sweetpotatoes can draw in customers this Easter season.
Bako Sweet says it has range of summer opportunities for retailers, providing seasonal merchandising options and campaigns
Jeff Smutny joins the institute as its new executive director, bringing experience in marketing and regulatory affairs in the agriculture industry.