Fowler, Calif-based Bee Sweet Citrus is introducing a digital campaign to promote its seasonal citrus line.
“Bee Sweet’s Peel Your Way into Happiness campaign is really about giving consumers a behind-the-scenes look into the intricacies of California’s citrus industry,” Monique Bienvenue, director of communications, said in a news release. “With an assortment of varieties now available to our consumers, our goal is to highlight the diversity of our citrus line, its farm-to-fork process and the unique ways citrus can benefit one’s diet.”
The company’s campaign runs throughout the month of November, according to the release.
Consumers who follow the company’s social media platforms, according to the release, will see newly curated recipes, videos showing Bee Sweet’s production process and chances to participate in sponsored giveaways.
Bee Sweet supplies 15 different citrus varieties through the course of the year, including year-round volume of oranges, mandarins and lemons year-round, according to the release.
The company said it now has domestic mandarins, lemons, navel oranges, meyer lemons, grapefruit and pummelos, with cara cara navels and blood oranges expected in December.
