California grape group’s health messages to air on radio stations

The California Table Grape Commission, Fresno, and the Radio Health Journal network have developed a series of messages about the health benefits of eating grapes

7AC800BF-E89D-4D2A-A0BED19728C4F3E3.png
7AC800BF-E89D-4D2A-A0BED19728C4F3E3.png
(Courtesy California Table Grape Commission)

The California Table Grape Commission, Fresno, and the Radio Health Journal network have developed a series of messages about the health benefits of eating grapes.

The minute-long radio spots feature Courtney Romano, a registered dietitian and health advisor for the commission, talking about a variety of benefits from eating grapes. The topics are immune health, brain health, heart health, colon health, healthy weight, fall snacking and festive occasions.

The commission describes Romano as a “food-loving dietitian,” who has worked with the commission on health research, recipe and snack development, consumer communications, health influencer education and foodservice marketing.

“Boosting immune health has emerged as an important area of interest for people around the world,” she said in the release. “Grapes, which are being harvested now in California, can be an important addition to an immune-boosting diet.”

More than a dozen segments will air this year on the Radio Health Journal network, which broadcasts on more than 1,400 stations around the country, according to the release.

Related stories:

Compound in grapes found to reduce Alzheimer’s risk

California Table Grape Commission compiles health research

California grapes launch health advertising campaign

The Packer logo (567x120)
Related Stories
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics.
Severe drought and unseasonable spring heat in North Carolina are causing significant yield losses for specialty crops like brassicas and berries while simultaneously increasing pest pressures for regional organic growers.
The strategic transition marks a significant step forward in Thx!’s mission to prove that doing good is good business, while unlocking new opportunities for brands, retailers and consumers to create meaningful impact.
Read Next
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Get Daily News
GET MARKET ALERTS
Get News & Markets App