Sponsored by Well-Pict: Truck to Table: A Delicious Journey

“Flavor First” has been the message and focus of Well•Pict Berries from the beginning, and their growth has allowed them to carry this mission into their complete line of offerings: year-round conventionally grown raspberries and strawberries plus organic strawberries offered nearly year-round. 

Every link in the important chain that begins with a blossom and ends with a bowl of berries on the kitchen table is strategically accounted for, planned, and executed. In other words, when it comes to getting consumers superior “Flavor First” berries, Well•Pict is not messing around. 

That’s why we rely on you to serve as a key link in this critical chain that connects field to shelf: the cold chain. Maintaining the cold chain means the difference between a crisp, perfect (and perfectly ripe) gem of a berry and one that has begun to break down—making it a target for bruising and quickly ticking down the period of freshness. Well•Pict berries are kept at a perfect thirty-three degrees from storage to store. In the peak heat of summer, even a one-hour break from this strategic and researched temperature can decrease the amount of time berries will last in the store by up to a full day. Ideally, you’ll keep both strawberries and raspberries in a refrigerated display case in your produce section.

To learn more about the cold chain and how you can help ensure your customers enjoy the freshest, most succulent berries possible, check out this video. It’s part of our Well•Pict Berry Academy: a fun, light-hearted program from which you will be proud to “graduate.”