BrightFarms adds blockchain tech through IBM Food Trust Network

Indoor grower BrightFarms, Irvington, N.Y., is using blockchain technology to trace its products.

977F338E-D74E-4563-BE47ED14197BC358.png
977F338E-D74E-4563-BE47ED14197BC358.png
(File photo)

Indoor leafy greens grower BrightFarms, Irvington, N.Y., is using blockchain technology to trace its products.

BrightFarms is a member of the IBM Food Trust Network, a blockchain-based information sharing platform, according to a news release. Network members are seeing other benefits, including optimized supply chain processes, increased freshness of products, improved food safety and decreased waste, according to BrightFarms.

“We’re giving our retail partners the trust and assurance that’s needed in today’s market.” Jackie Hawkins, senior manager of food safety at BrightFarms, said in the release.
The company is ready to use the technology with retailers that also opt into the network.

“By joining IBM Food Trust, we are establishing an enhanced level of transparency to guarantee greater trust for retail partners,” Paul Lightfoot, founder and president of BrightFarms, said in the release. “With Food Trust, partners such as Walmart can easily and reliably trace our leafy greens to their source in a matter of seconds.”

Related stories:

Crosset Co. to supply Midwestern stores with BrightFarms salads

BrightFarms names Steve Platt CEO

Produce execs look to future in United Fresh outlook panel

The Packer logo (567x120)
Related Stories
The company says the promotion of Lawrence Mallia to vice president of AI strategy and product solutions and addition of Manjusha Sunkavalli as a data scientist comes as its moves its AI-driven solutions from vision to measurable results.
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics.
Albertsons Cos. has launched the AI-powered Intelligent Quality Control tool that uses computer vision to help distribution center associates more accurately and consistently inspect fresh produce.
Read Next
Warning that American agriculture faces a potentially catastrophic economic threat, the National Potato Council is urging the immediate reinstatement of a federal ban on Canadian fresh potato imports from Prince Edward Island following a newly confirmed detection of potato wart.
Get Daily News
GET MARKET ALERTS
Get News & Markets App