Promotora Agricola El Toro receives EFI-Certification

Promotora Agricola El Toro, a grower, packer and shipper with nearly 10,000 acres in Baja California, Mexico, has earned Equitable Food Initiative certification.

Green onion harvest at Promotora Agricola El Toro.
Green onion harvest at Promotora Agricola El Toro.
(Courtesy Equitable Food Initiative)

Promotora Agricola El Toro, a grower, packer and shipper with nearly 10,000 acres in Baja California, Mexico, has earned Equitable Food Initiative certification.

Agricola El Toro, a JV Smith Cos. operation, went through a process of training a labor-management team for the certification, according to a news release.

“The EFI model brings a range of opportunities and advantages to fresh produce companies and leads to a fair partnership between employees and the company,” Vic Smith, CEO of JV Smith Co., said in the release.

Agricola El Toro worked to ensure fair treatment of its more than 3,500 employees, and that worker communication and facility improvement was taking place at place at the operation.

“EFI certification helps retail buyers and consumers identify growing operations like JV Smith Cos. that are meeting socially responsible standards and truly care about their workers,” LeAnne Ruzzamenti, director of marketing communications for EFI, said in the release.

Related articles:
FDA’s ‘New Era’ blueprint to guide next decade of food safety
FDA inspection restart relies on local situations
Research shows that eggs help keep produce fresh

The Packer logo (567x120)
Related Stories
Berries bring several qualities to motivate shoppers to buy, but retailers can enhance purchase possibilities with these tips and techniques.
The retailer has signed leases for smaller-format stores in Boston, Chicago and Philadelphia.
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics.
Read Next
Warning that American agriculture faces a potentially catastrophic economic threat, the National Potato Council is urging the immediate reinstatement of a federal ban on Canadian fresh potato imports from Prince Edward Island following a newly confirmed detection of potato wart.
Get Daily News
GET MARKET ALERTS
Get News & Markets App