Everbowl, a craft superfood chain known for its build-your-own acai bowls and other fresh, fuel-for-movement-focused offerings, has launched a promotion focused on a superfood powerhouse — the avocado.
The initiative will promote the fruit’s rich nutritional profile that includes monounsaturated fats to support heart health, nearly 20 essential vitamins and minerals, ample dietary fiber and disease-fighting antioxidants, according to a news release. The lineup features three avocado toasts and an avocado smoothie, all aimed at showcasing the versatility and nutritional benefits of the fan-favorite ingredient.
The featured toasts ($5.99 to $6.99 each) all start with toasted artisan bread and a creamy avocado spread:
- Classic Avocado Toast — An approachable, simple yet satisfying combination of salty-spicy-sweet: everything seasoning, chili flakes and a drizzle of honey.
- Bruschetta Avocado Toast — An avocado-y twist on this familiar toast topping, featuring marinated tomatoes, fresh basil and balsamic glaze.
- Berry Avocado Toast — A unique and unexpected pairing of superfoods, with fresh blueberries and strawberries, plus chia seeds, bee pollen and a drizzle of agave.
The featured Tropicado Smoothie ($9.99 to $10.99) blends Everbowl’s popular blue majic base with banana, apple juice and of course, avocado.
Along with the tactic of spotlighting a superfood as the foundation for a limited-time offer, Everbowl said it is using the promotion to strategically expand its menu to include toast as a new category, offering guests more ways to fuel their lifestyles. Guests can expect this to be a launching point for future innovation of the toast category, the release said.
“Our approach to this promotion is different from any LTO we’ve done before,” said Trevor Sacco, president of Everbowl. “We tested this concept in select stores and saw incredible results, with guests responding enthusiastically to the warm, more savory options we’ve added to complement their bowls and smoothies. Introducing toast as a permanent category marks a big step forward for the brand as we continue to innovate and expand our offerings, giving our guests more ways to enjoy the superfoods they love. We’re confident that this will not only increase visits but also set the stage for more exciting developments in the future.”
The avocado promotion will be available for a limited time starting Sept. 30, the company said, at all everbowl locations.
