Fast-casual restaurant chain Culver’s says it’s once again spotlighting the hardworking farmers behind its food with the To Farmers With Love contest.
The annual campaign invites guests to share messages of appreciation and admiration for America’s farmers, celebrating the vital role they play in feeding communities and sustaining the land.
Rooted in Culver’s longstanding commitment to agriculture through its Thank You Farmers Project, the contest blends gratitude and storytelling — and offers a chance for fans to give back to the people who grow the food they enjoy, the company says.
“We’re so excited to bring back the To Farmers with Love contest this year,” Liz Haferkorn, director of marketing for Culver’s, told The Packer. “Expressing gratitude for the farmers who provide our food supply is a priority for our Thank You Farmers Project, and this contest allows us to do so in a meaningful way.”
The nationwide contest runs July 14 through Aug. 1.
Culver’s says it is inviting guests to nominate a farmer making a meaningful impact in their community for a chance to win a prize package. Each of the winning farmers will receive:
- Two VIP concert tickets and travel/lodging to their choice of either the Tim McGraw concert at the Field of Dreams Movie Site on Aug. 30 or the Velocity Music Festival on Aug. 31, both held in Dyersville, Iowa.
- Culver’s gift cards.
- Exclusive Thank You Farmers Project swag.
To nominate a farmer, guests can visit the contest page and respond to one of the following prompts with a photo, video or written story:
- How has this farmer changed your life or the lives of those in your community?
- How has this farmer gone above and beyond to make a positive impact on the future of agriculture?
- How has farming helped shape who they are, on and off the farm?
Winners will be notified the week of Aug. 18.
As a sponsor of the Tim McGraw concert at the Field of Dreams Movie Site and the Velocity Music Festival, Culver’s says it will bring its signature hospitality to life at the concert through its Blue Room Experience, complete with Vanilla Fresh Frozen Custard samples, lawn games, photo ops and more.
“We’re thrilled to partner with Culver’s to bring the first-ever concert to the iconic Field of Dreams Movie Site,” says Nick Abate, producer for U.S. Concert Agency. “Tim’s own roots as a former FFA member make Culver’s support through the Thank You Farmers Project all the more meaningful.”
The contest is part of Culver’s Thank You Farmers Project, a long-standing program that supports agricultural education, hunger relief and climate-smart farming practices. Since 2013, the initiative has raised over $6.5 million to support the future of agriculture, the company says.
“The Thank You Farmers Project is at the heart of who we are,” Haferkorn says. “Farmers make it possible for us to serve the delicious, farm-fresh food our guests love, and this contest is our way of saying thank you to farming communities across the country who make a difference every day.”
