GrubMarket expands into New Mexico through the acquisition of Quality Fruit & Vegetable Co.

San Francisco-based GrubMarket has announced it has completed the acquisition of Albuquerque, N.M., and El Paso, Texas-based Quality Fruit & Vegetable Co.

GrubMarket logo
GrubMarket logo
(Graphic courtesy of GrubMarket)

San Francisco-based GrubMarket has announced it has completed the acquisition of Albuquerque, N.M., and El Paso, Texas-based Quality Fruit & Vegetable Co.

Quality Fruit & Vegetable Co. currently operates in Texas and New Mexico, selling tens of millions of dollars of tomatoes, lettuce, bananas and other items to hundreds of retail and foodservice customers across the U.S. and Mexico each year, according to a news release.

Founded over 35 years ago, the company is still run by its original owner, Nick Delgado, the release said.

“Quality Fruit & Vegetable Co. is one of the largest retail and foodservice distributors in the Southwest U.S.,” Mike Xu, CEO of GrubMarket, said in the release. “Nick and the remarkable team at QF&V have built an exceptional company that has a well-rounded and diversified customer base and has achieved year-over-year growth in revenue and profits. In addition, they have maintained their reputation as a leader in food safety practices, earning several industry certifications and recognitions. This acquisition enables GrubMarket to further strengthen its presence in Texas and officially enter New Mexico, which is a key distribution region for food in the Southwest corridor of the United States. We are beyond thrilled to welcome the QF&V team to the GrubMarket family.”

As a part of GrubMarket’s portfolio, Quality Fruit & Vegetable Co. will now utilize GrubMarket’s proprietary WholesaleWare software suite, the company’s software-as-a-service platform that provides food industry wholesalers and distributors with seamless financial management, easy-to-use sales, and online ordering features, precise inventory management, lot traceability, and tracking, grower accounting, and automated routing and logistics tools, the release said.

“My passion for fresh produce goes all the way back to my early years unloading trucks and sweeping floors,” Nick Delgado, owner and president of Quality Fruit & Vegetable Co., said in the release. “We are thrilled to join the GrubMarket team, who shares our goals and embodies the hard work ethic required to build a successful food business. We are also excited about GrubMarket’s robust technology platform and strong eCommerce network, which will allow us to tap into a best-in-class grower network across North and South America and become an even more reputable and reliable fresh food distributor for our customers across the U.S. and Mexico. We sincerely look forward to joining the GrubMarket team and to bringing more high-quality fresh fruits and vegetables to GrubMarket’s end customers.”

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