Fresh Alliance, the procurement arm of the Buyers Edge Platform Fresh Division, has launched a K-12 foodservice promotion with Cool School Cafe, called Cool School Fresh.
When operator-members of the Cool School Cafe foodservice loyalty program participate in the Cool School Fresh promotion by purchasing through Fresh Alliance procurement services, they gain access to 100-plus premium growers and can earn Cool School Bonus Points on every order, according to a news release. The points can be redeemed for items that can be used to enhance child nutrition meal programs, and for a limited time, first-time purchasers also will receive a 10,000-point bonus offer, the release said.
“For the past 30 years, Cool School Cafe has upheld our mission to support K-12 child nutrition programs through relevant and collaborative solutions,” Cool School Cafe Director Katye Geistfeld said in the release. “Cool School Fresh and our new collaboration with Fresh Alliance (the Produce Alliance and Fresh Concepts Procurement Team) is a way to support our operator members by providing fresh food solutions with the added value of even more of the Cool School Points they know and love to enhance their meal programs.”
Healthy Solutions 4 Kids is an educational marketing entity of Fresh Alliance aimed at supporting child nutrition meal programs. Some of the marketing materials available include an immersive classroom activity developed around a variety of produce items, a monthly menu featuring “Funky Fruit & Vegetable” offerings, nutritional information and take-home recipe resources, according to the release.
“Healthy Solutions 4 Kids’ mission is to not only help school districts better utilize the funding they have available to them, but to encourage kids to try new foods and establish healthy eating habits early on,” Logan Nicely, director of Healthy Solutions, said in the release. “When we invest in our youth at a young age, we teach them to lead a healthier, balanced, and more nutrition-based lifestyle. We want kids to get excited about produce by showing them how their food is grown and why it’s good for them, all through immersive activities and things they can try at home.”
Fresh Alliance says it leverages high-performance contracts supported by a variety of clients, such as foodservice, government and retail, ensuring order accuracy, contract compliance and providing solutions in markets that are in short supply. It provides produce management, logistics and K-12 services.
For more information about Cool School Fresh, contact Nicely at 404-538-7483.
