Foodservice demand is strong for Wada Farms, said Joe Esta, vice president of the Idaho Falls, Idaho-based company.
“Our foodservice demand is very high; we think that will continue,” Esta said.
Total fresh volume could be down about 10%, and market conditions this season should feature prices firmly above year-ago levels.
At the same time, higher input costs are a big worry for the industry, Esta said.
About 3% of the Wada Farms crop is organic, he said.
Originally established in 1943, Wada Farms was founded by Frank Wada, who immigrated to the U.S. from Japan in 1922.
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