Fruit World, Reedley, Calif., is introducing high-graphic recyclable packaging as it enters the citrus season with increased availability of California mandarins and other citrus.
The family-owned grower-shipper will have organic and conventional mandarins, as well as organic oranges, grapefruit, lemons and sweet limes, according to a news release.
Fruit World is shipping new crop organic Rio Red grapefruit, with organic oranges starting in mid- to late October.
“We’re really excited about our new fun and colorful conventional mandarin packaging design, especially because it’s fully-recyclable,” Bianca Kaprielian, Fruit World co-founder and CEO, said in the release. “We love the extension of the Fruit World brand, and how these bags add to the sustainable values which are core to our company.”
Fruit World has an uninterrupted season-long programs for organic and conventional mandarins.
Orchard yields per-acre statewide is expected to be similar to recent years, according to the release, but Fruit World expects increased availability from its own farms and other growers that supply it.
“On the conventional side, our proprietary sweet Early Dulce and Dulce mandarins will be first to market in mid-October, followed by organic and conventional Satsuma mandarins, then clementines,” CJ Buxman, Fruit World co-founder and an organic mandarin grower, said in the release. “We’ll go all the way into June with our Gold Nugget and proprietary Klondike varieties.”
Navel orange yield is expected to be down 5% this season.
“However, we have added some acreage to our mix, so our supply will increase by about 15%,” Buxman said in the release.
Fruit World has a year-round organic lemon program with promotable volumes starting with lemons from California’s desert region starting in early November, through the end of the Central Valley harvest in March.
“We’re committed to providing the most flavorful fruit, and the best customer service possible,” Kaprielian said in the release. “We excel at working with our retail and wholesale partners and tailoring programs to their needs, so they can best serve their customers.”
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