IMG’s Veronique Sallin recognized for citrus contributions in Florida

Veronique Sallin, co-founder of Clermont, Fla.-based IMG Enterprises Inc., parent company of IMG Citrus, is Florida’s 2020 Woman of the Year in Agriculture.

4EF53FAD-E339-474D-802C6BEAAC88AE52.png
4EF53FAD-E339-474D-802C6BEAAC88AE52.png
(IMG’s Veronique Sallin recognized for citrus contributions in Florida)

Veronique Sallin, co-founder of IMG Enterprises Inc., parent company of Vero Beach, Fla.-based IMG Citrus, is Florida’s 2020 Woman of the Year in Agriculture.

Sallin is vice president of sales and marketing and the director of organizational development for IMG Enterprises. The family-owned agriculture and land management company, established in 1979, also owns ornamental tree farm Cherrylake Inc., a landscape contractor.

In announcing the annual honor, Florida Agriculture Commissioner Nikki Fried said Sallin is an “avid believer and proponent of Florida grapefruit’s taste and superiority” and helped the state’s crop to record export levels to Europe, according to a news release.

Sallin has pushed Florida citrus into other foreign markets and shortened and streamline the supply chains, creating new sales channels and selling directly to retailers in Europe and Japan, according to the release.

“Ms. Sallin’s unique leadership, passion, and commitment continue to influence and broaden markets for Florida’s signature citrus industry while breaking barriers for generations of female agricultural leaders — I am honored to recognize her accomplishments and service to our state’s agriculture industry.”

Sallin will receive the honor at the Florida State Fair in Tampa in 2021.

The Packer logo (567x120)
Related Stories
From high-margin specialty items like tamale kits and exotic fruit boards to secondary walnut displays and aggressive fall price cuts, produce marketers and grocers are positioning fresh produce at the center of holiday entertaining.
Adam Lynch, regional manager at L&M Farms, will serve a two-year term as chair, while Eric Hopkins was named vice chair at the association’s annual meeting.
By leveraging viral social campaigns, smarter cross-merchandising, dual-pack sizing and modernized farming technology, the industry is aligning from screen to shelf to drive long-term category growth among younger consumers.
Read Next
Tight margins leave growers hesitant to fund automation, even as delaying farm technology adoption exposes them to compounding labor and production losses.
Get Daily News
GET MARKET ALERTS
Get News & Markets App