IMG’s Veronique Sallin recognized for citrus contributions in Florida

Veronique Sallin, co-founder of Clermont, Fla.-based IMG Enterprises Inc., parent company of IMG Citrus, is Florida’s 2020 Woman of the Year in Agriculture.

4EF53FAD-E339-474D-802C6BEAAC88AE52.png
4EF53FAD-E339-474D-802C6BEAAC88AE52.png
(IMG’s Veronique Sallin recognized for citrus contributions in Florida)

Veronique Sallin, co-founder of IMG Enterprises Inc., parent company of Vero Beach, Fla.-based IMG Citrus, is Florida’s 2020 Woman of the Year in Agriculture.

Sallin is vice president of sales and marketing and the director of organizational development for IMG Enterprises. The family-owned agriculture and land management company, established in 1979, also owns ornamental tree farm Cherrylake Inc., a landscape contractor.

In announcing the annual honor, Florida Agriculture Commissioner Nikki Fried said Sallin is an “avid believer and proponent of Florida grapefruit’s taste and superiority” and helped the state’s crop to record export levels to Europe, according to a news release.

Sallin has pushed Florida citrus into other foreign markets and shortened and streamline the supply chains, creating new sales channels and selling directly to retailers in Europe and Japan, according to the release.

“Ms. Sallin’s unique leadership, passion, and commitment continue to influence and broaden markets for Florida’s signature citrus industry while breaking barriers for generations of female agricultural leaders — I am honored to recognize her accomplishments and service to our state’s agriculture industry.”

Sallin will receive the honor at the Florida State Fair in Tampa in 2021.

The Packer logo (567x120)
Related Stories
By leveraging viral social campaigns, smarter cross-merchandising, dual-pack sizing and modernized farming technology, the industry is aligning from screen to shelf to drive long-term category growth among younger consumers.
As families re-establish hectic autumn routines, leading produce brands and grocers are capturing market share by targeting parents with problem-solving convenience, budget-friendly flexibility, purpose-driven messaging and early habit formation.
New products, more roasting events and an assortment of Hatch favorites help retailers make the most of the season.
Read Next
With 300 truckloads of vegetables crossing the border daily, the executive director for the Ontario Greenhouse Vegetable Growers,outlines why protecting stable access to U.S. consumers supports affordable, year-round produce for Canadians.
Get Daily News
GET MARKET ALERTS
Get News & Markets App