Mastronardi Produce says it plans to bring “Flavor Coast to Coast” at its 2025 International Fresh Produce Association’s Global Produce and Floral Show booth, No. 4157, in Anaheim, Calif.
Mastronardi says this theme celebrates the company’s flavor first approach to produce and network of greenhouses.
The company says it plans an exclusive Linkedln mini series “Next Stop: Flavor.” Each episode takes viewers on a journey to explore new Mastronardi products, greenhouse growing and more, with exclusive team interviews and personal stories.
Mastronardi says it will also highlight innovations in snacking, organic products, new brands and sustainable packaging at the show.
IFPA Global Produce and Floral Show attendees will get a chance to see Mastronardi’s new Backyard Farms Green Leaf Lettuce Paper Bag. The company says the design uses 65% less plastic than a traditional PET tray, while keeping the lettuce crisp. Earlier this year, the design earned the Packaging Innovation Award at the Canadian Produce Marketing Association Convention and Trade Show.
The company will also showcase its new Summer Blast Blueberry Snacking Cup, packaged in convenient, grab-and-go resealable cups. Mastronardi says it will also launch Organic WOW Joyberry Blueberries as consumer demand for organics remains strong.
Booth visitors will also get a first glimpse at the company’s updated Angel Sweet brand with impactful new packaging and the new Mastronardi Tomato Branch. Mastronardi will also showcase its recently launched Secilia tomato and the newest addition to the popular BOMBS lineup, BOMBS Squad.
“The Flavor Coast to Coast theme is more than a tagline — it’s a celebration of our journey, our people and our commitment to delivering WOW flavor experiences,” says Geoff Kosar, vice president of marketing for Mastronardi Produce. “We’re excited to connect with attendees at GPFS and share the stories behind our products, innovations and relentless pursuit of flavor.”
