Oppy announced Oct. 15 that it is teaming up with Blue Diamond Growers to showcase their line of almonds and almond-fruit blends at the IFPA Global Produce and Floral Show.
In the partnership, which started a year ago, the two companies have introduced a lineup of almond product snacks. These include oven roasted honey, lightly salted, and toasted almonds and cherries. Each variety is packaged in resealable stand-up bags. The produce line will debut its new look in spring 2026.
“When Blue Diamond enters the basket, the results speak for themselves — the average basket ring doubles,” says Oppy’s executive vice president of sales Brett Libke. “Retailers are seeing strong momentum, and the excitement continues to build as shoppers reach for better-for-you snacks that truly deliver.”
To further boost engagement, participating retailers can take part in a national sweepstakes campaign offering shoppers the chance to win fitness trackers and athletic gift cards through Nov. 15 at bdfitnesssweeps.com.
“Our packaging puts protein and heart health front and center — exactly what today’s snacker is looking for,” says Carmen Bourgaize, Blue Diamond Growers’ chief commercial officer. “Retailers can leverage this along with our robust trade and marketing support to drive incremental sales and shopper loyalty within the produce section.”
At IFPA, attendees are invited to stop by Oppy’s booth, No. 1039, to sample almonds, get a sneak peek of Blue Diamond’s refreshed branding, and enter an exclusive on-site giveaway for an Apple Watch.
