Nuts, Dates & Dried Fruit
From overcoming consumer awareness barriers to expanding year-round usage, inside the brand’s insights-led strategy set to drive a “2X in 5” growth trajectory.
Driven by a 50% boost in crop volume and rapid retail expansion, the brand is outperforming overall category growth nearly three-to-one.
Following a strong early harvest, the brand is leveraging new-crop momentum and targeted PR to push medjool dates beyond seasonal holiday peaks into everyday snacking routines.
By leveraging complete vertical integration from field-level technical innovation to store shelf, the company aims to transform dates from commodity to iconic health and wellness brand.
In part one of this exclusive five-part series designed to offer a blueprint for building an iconic produce brand, Adam Cooper, CEO of Oasis Dates, breaks down the organizational and foundational work required to spark a category revolution.
Learn how Agriland Farming Co.'s three-decade bet on sustainability, stewardship and people is paying off.
Attendees get an exclusive look at the intricate cultivation practices behind Oasis Dates and the climate-smart tribal farming methods at Temalpakh Farm.
The date brand is refocusing its strategic distribution on the U.S. market, appointing David Baxter as CEO and expanding its volume through a new partnership with Naturally Grown Growers.
U.S. Secretary of Agriculture Brooke Rollins announced new Section 32 purchases of almonds, pistachios, raisins and grape juice to go to those in need.
Roland Fumasi, head of RaboResearch Food and Agribusiness North America, says that prices will increase as growers remove aging trees coupled with a stabilized demand growth.
Due to an ongoing Salmonella investigation, the government of Canada encourages consumers to seek alternatives to imported pistachios from Iran.
The seasonal ‘Be Merry. Feel Good.’ initiative aims to keep walnuts top of mind at retail.
Attendees are invited to stop by booth No. 1039 to get a sneak peek of Blue Diamond’s refreshed branding and enter a giveaway for an Apple Watch.
Blue Diamond Almonds is unveiling a vibrant new logo and brand identity to resonate with health-conscious consumers. After extensive consumer research, the refreshed design features bold colors and crisp lines while retaining the iconic Blue Diamond shape, emphasizing almonds as a champion superfood.
With more than 65% of the crop exported, Robert Verloop, executive director and CEO of the California Walnut Board and the California Walnut Commission, talks about market opportunities.
The grower-cooperative says the rising cost of maintaining a business in a historic facility is the main driver for moving processing to its other facilities in Turlock and Salida, Calif.
While interest in Dubai chocolate has grown, Zachary Fraser, president and CEO of the American Pistachio Growers, said there’s more at play than a social media trend, but he doesn’t see demand slowing down.
The retail partnership program includes custom in-store signage, dedicated displays and access to a national consumer sweepstakes offering a chance to meet the tennis star, the company says.
The brand kicked off the “The Don’t Hold Back Snack” campaign in anticipation of record-breaking pistachio harvest this fall.
Snack brand Joolies and the date farms behind it focus on sustainability and reducing waste.
Marketing and public relations and well-executed retail displays helped drive sales and shopper engagement, the brand says.
DJ Ellsworth joins the sales team at the Madera, Calif.-based tree nut grower and shipper.
International Fresh Produce Association CEO Cathy Burns and USApple President and CEO Jim Bair highlight the importance of export markets to the fresh produce industry.
No Shells Dill Pickle appeals to both pistachio enthusiasts and fans of pickle-inspired snacks, the brand says.
The organization says USDA has awarded it $17.6 million total from two programs to grow opportunities for California walnuts internationally.
Just over 90% of producers voted continue the marketing order, which regulates the flow of product to market, authorizes research and promotion programs and more.
In honor of World Pistachio Day, the competition challenged retailers across the U.S. and Canada to craft innovative in-store displays that showcased Wonderful Pistachios’ products in visually striking and fun ways.