Half Moon Bay, Calif.-based Rocket Farms announced Sept. 25 that it will be at the upcoming IFPA Global Produce and Floral Show in Anaheim, Calif., on Oct. 17-18. There, it will debut two new product lines:
- Organic living clamshell herbs — These rooted, organic herbs come in a convenient clamshell to help deliver longer shelf life compared to traditional cut herbs.
- Organic microgreens — This line includes five varieties of microgreens.
Rocket Farms says it has invested heavily in automation on its potted herb production lines, which has allowed it to bring innovative products like organic living herbs and microgreens to market. The new organic lines are also part of the company’s sustainability efforts, it adds, as well as its category innovation because living herbs reduce shrink and reduce waste, for example.
Attendees can visit Rocket Farms at Floral Booth No. 5706 and Produce Booth No. 4297.
