SanLucar says it will showcase new concepts and innovations, as well as its product portfolio of over 100 attractive products, at this year’s Fruit Logistica, to be held Feb. 5-7 in Berlin.
The international company will present itself with its master growers in a double exhibition area with a main stand and showroom in Hall 27, at stands D51 and D60, according to a news release.
“Fruit Logistica is a fixed date in our annual calendar and an excellent opportunity to present SanLucar as one of the world’s leading premium fruit and vegetable brands and to exchange ideas with our master growers and retail partners,” said SanLucar CEO Armin Rehberg. “For us, visiting Berlin is like coming home. We are looking forward to inspiring visitors again with our innovations and new concepts. I’ll just say Blue Wonder.”
SanLucar said one of its upcoming launches at Fruit Logistica will be its premium blueberries, Blue Wonder, in a sustainable Nature Bowl, along with a new and exclusive edition featuring The Smurfs.
The characters of Papa Smurf and Smurfette also will accompany SanLucar’s blueberry smoothies as well as the decorative blueberry plants. The Smurfs, with their blue universe, will be one of the main eye-catchers in the SanLucar showroom, which has become a showcase for the company’s innovations in recent years, the release said.
“Our showroom will also surprise visitors this year with many innovations, such as our latest-generation Waste Reduction pineapple machine,” Rehberg said. “In just a few seconds, our machine can cut a whole pineapple into cubes using a technique to preserve more flesh. The user can conveniently take the pineapple with them in our new reusable Duo-Pack.
“Our showroom aims to be as a source of inspiration for our clients to transform their fruit and vegetable departments into a real marketplace,” Rehberg continued. “Also new this year is our campaign with Schleich, the world market leader in animal figures, which is sure to delight both children and adults.”
SanLucar also will showcase more exotic fruits, such as its mini bananas or passion fruit, and its new potato concept with a focus on usage for the air fryer or the microwave, the release said.
“In addition to our wide range of fruit and vegetables, we are also breaking new ground with our Natura Pura olive oil of exceptional quality, presented in a new premium bottle,” Rehberg said. "[It’s] the same with our wide assortment of plants and herbs in sustainable paper bags. These are just a few examples of what awaits our visitors.”
