2021 Viva Fresh — Everything you need to know
Read the Tex Mex Fresh Connection digital edition here.
Mark your calendars, Viva Fresh, presented by the Texas International Produce Association, begins March 26 in Dallas, Texas.
The event will be hosted as a hybrid event and will include both in-person and virtual components.
The Viva Fresh Steering Committee has put in place safety measures while remaining committed to providing the top-tier event experience attendees expect, said Dante Galeazzi, CEO and president of TIPA.
Download this PDF to read what they are doing for Safety at Viva.
Dr. Ian Smith, a notable TV personailty and physician, will keynote the March 27 presentation and talk about the Viva Fresh Clean Eating Challenge, according to the Viva Fresh website.
Aggies for Fresh returns virtually in 2021 — As the trend has shown for the past 11 months – things are a little different this year – and Viva Fresh’s Aggies for Fresh is no exception. The popular partnership with DMA Solutions is back for the sixth year to virtually connect industry professionals to Texas A&M students.
“Whether in-person or remote, our industry will continue fostering and recruiting talent for the next generation of our workforce,” said Dante Galeazzi, president & CEO of the Texas International Produce Association. “Despite the changes to this year’s expo and program, I’m pleased that we could find creative solutions to engage students and offer networking connections in a fully remote experience.”
Friday, March 26 |
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| 6:30 am – 7:45 am | Golf Registration / Breakfast / Warmup | Dallas Cowboys Clubhouse |
| 8:00 am | Shotgun Start | Dallas Cowboys Golf Course |
| 12:00 pm – 5:00 pm | Expo Registration Desk Open | Longhorn Marble Foyer |
| 2:00 pm – 5:00 pm | Exhibitor Setup | Longhorn Expo Hall |
| 4:30 pm – 5:30 pm | In Bloom: Women in Produce | Grapevine 1-3 |
| 5:30 pm – 6:30 pm | VIP Reception | Glass Cactus |
| 6:30 pm – 9:30 pm | Welcome Reception | Glass Cactus |
| 7:30 pm | Golf Awards | Glass Cactus |
Saturday, March 27 |
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| 7:00 am – 2:00 pm | Registration Desk Open | Longhorn Marble Foyer |
| 7:30 am – 8:45 am | Breakfast Meet & Greet | Grapevine Pre-Function |
| 7:00 am – 1:00 pm | Exhibitor Setup | Longhorn Expo Hall |
| 9:00 am – 10:30 am | Buyer Speed Meeting Sessions – Invitation Only | TBD |
| 11:30 am – 1:15 pm | Keynote Luncheon - Dr. Ian Smith | Grapevine Ballroom |
| 1:30 pm – 6:00 pm | Expo Hall Open | Longhorn Expo Hall |
See the full schedule of events here.
