11% of customers purchased apricots within the past 12 months. They were the No. 1 fruit that shoppers bought as organic periodically, with 50% of buyers saying they selected organic fruit at least some of the time. Nineteen percent said they always chose organic apricots.
Read the entire 2022 Fresh Trends digital edition here.
The higher the household income, the more likely consumers are to buy apricots.
This fuzzy fruit is a favorite with kids. Consumers with kids living at home were more apt to make a purchase, at 13%, than those with no kids, at 9%. Families with two or more children were among the most likely groups overall to buy apricots.
This marks the fifth year that Westerners were more likely to grab this small stone fruit than those from other regions. Shoppers in their 30s and 40s were more apt to buy than those older or younger.
Hispanic shoppers were far and away the most likely overall to buy this sweet fruit, while those in the “other” ethnic group were also apt to make an apricot purchase.
