OVERLAND PARK, Kan. — The March 20-22 Associated Wholesale Grocers Innovation Showcase provided a chance for The Little Potato Co. to show off its refreshed brand.
“With the brand relaunch, this was a perfect opportunity to get the word out,” said David Mirolglio, retail west senior sales manager for The Little Potato Co., DeForest, Wis.,
The marketer sources from about 40 growers in several growing regions, including Edmonton, Canada, Wisconsin, Washington and Prince Edward Island.
With only 22 produce vendors selected for the AWG Innovation Showcase, Mirolglio said the event was active and featured good foot traffic.
