Big Idaho Potato Truck crosses into Canada on its way to Alaska

After 11 years of exploring destinations in the U.S., the Big Idaho Potato Truck is making its way through Canada.

big idaho potato truck
big idaho potato truck
(truck web)

After 11 years of exploring destinations in the U.S., the Big Idaho Potato Truck entered Canada on July 13.

The truck was on its to Skagway, Alaska, for the town’s first-ever Idaho Potato Day, set for July 22.

The Big Idaho Potato Truck began in 2012 as a one-year campaign to celebrate the 75th anniversary of the Idaho Potato Commission, rapidly gaining popularity and ensuring its continued role in helping to promote Idaho potatoes, according to a news release.

In a recent year, the truck visited more than 20 cities, traveled more than 10,000 miles and in the process helped dozens of charities better serve their communities, according to the Idaho Potato Commission.

More information on the truck and a schedule of its upcoming tour are available at bigidahpotato.com.

The Packer logo (567x120)
Related Stories
Retailers can capitalize on the growing popularity of air fryers by positioning fresh potatoes as a convenient, versatile staple for consumers seeking fast and crispy restaurant-quality results at home.
Panelists at the Canadian Produce Marketing Association Convention and Trade Show explore the massive potential of AI in everything from warehouse food safety to automated defect detection and logistics.
From value-seeking trade-downs at Walmart to the sustainable packaging demands at Whole Foods Market, top retail leaders break down the new playbook for winning in the global produce aisle.
Read Next
Last week’s Canadian Produce Marketing Association Convention and Trade Show proved once and for all that produce has moved from commodities to lifestyle brands consumers will clamor for.
Get Daily News
GET MARKET ALERTS
Get News & Markets App