Bimi Baby Broccoli, the branded business branch of Sakata Seed America, has formed a strategic partnership with Cal-Organic Farms, intended to significantly expand organic production capacity and North American distribution for the Bimi Baby Broccoli program.
The agreement brings one of the country’s largest organic growers into Sakata’s licensed network, supporting surging demand for premium specialty vegetables across retail and foodservice channels, according to the company.
As a division of Grimmway Produce Group, Cal-Organic Farms adds scale, geographic reach and year-round production expertise to the Bimi program. The partnership enhances supply-chain continuity at a time when retailers are increasingly prioritizing dependable organic programs and differentiated value-added vegetables to drive category growth.
“Cal-Organic Farms is an established leader in organic vegetable production, and their operational strength makes them an ideal partner for the continued expansion of the Bimi brand,” says Julie McElhaney, food chain manager for Bimi. “This collaboration positions us to meet rapidly growing demand with consistent quality, improved performance and dependable supply.”
Bimi, known for its sweet flavor profile, tender stems and strong consumer appeal, continues to gain momentum following its U.S. brand launch last year. The brand says retailers and consumers alike are embracing Bimi as a versatile, nutrient-dense, premium vegetable in a cook-ready format.
“Retailers are looking for consistent, premium organic offerings that differentiate their vegetable sets,” says Bob Borda, senior vice president of sales, organic vegetable category, for Grimmway Produce Group. “We’re excited for this partnership and the ability to deliver a high-quality, dependable program that drives value across the supply chain and brings a great experience to consumers.”
Under the expanded program, Cal-Organic Farms will produce organic Bimi in both branded retail-ready bags and traditional bunch formats. This strengthened supply network improves merchandising options and ensures consistent quality across North America.
Targeted marketing, shopper engagement and digital awareness initiatives will further support the program by building brand recognition and driving stronger retail velocity. With this partnership, Bimi says it reinforces its position as a leading premium vegetable offering and further establishes itself as a year-round organic solution for retailers and foodservice operators throughout the U.S. and Canada.
