Latest News From Broccoli

Fresh Trends 2023: Who are the most frequent buyers of broccoli?
Fresh Trends 2023: Who are the most frequent buyers of broccoli?

The Packer’s Fresh Trends 2023 survey found that 43% of consumers reported purchasing broccoli in the past year.

All in the family: Broccoli and its many cousins
All in the family: Broccoli and its many cousins

Broccoli isn't the only cruciferous vegetables worth merchandising, broccoli's cousins — broccolini, romanesco, broccoli rabe and cauliflower — can enliven wet racks and provides shoppers an array of options.

Pacific International Marketing adds organic acreage
Pacific International Marketing adds organic acreage

Salinas, Calif.-based Pacific International Marketing Inc. expects to have 500 to 600 more organic acres ready to farm this year, said Kim Fellom, sales executive and marketing manager.

Boskovich Farms moves fall-winter organic vegetable deal to Mexico
Boskovich Farms moves fall-winter organic vegetable deal to Mexico

Because of increased growing costs at its Oxnard, Calif., headquarters, Boskovich Farms Inc. now is producing its fall-winter organic vegetable crop in Baja California, Mexico.

California winter produce business updates
California winter produce business updates

Ocean Mist Farms is making a major effort to increase its value-added line, and Progressive Produce LLC has had a busy year.

Broccoli brainstorm: It's raining broccoli statistics over here
Broccoli brainstorm: It's raining broccoli statistics over here

Everything you want to know about broccoli numbers.

Broccoli climbs to No. 6 on 2022 Fresh Trends Data
Broccoli climbs to No. 6 on 2022 Fresh Trends Data

Broccoli is on a steady climb as one of the top 10 vegetables studied in Fresh Trends.

New York State crops off to promising, steady start
New York State crops off to promising, steady start

Even though 2020 was a great year for selling crops to retailers, many of New York’s growers are playing it safe by not planting too much more for the 2021 season.

It's red, blue ... green and orange in the PMG top 20
It's red, blue ... green and orange in the PMG top 20

Although things weren't all red, white and blue on PMG in the week leading up to the July Fourth holiday, seasonal favorites still stacked the top 20.

Artichokes, apricots vault into PMG top 20

Strawberries retained the No. 1 spot on PMG the week of Feb. 1, but apples rose from No. 8 the previous week to take the No. 2 slot.

Strawberries take the cake — or No. 1 — on PMG

Pummelos were finally knocked from their weeks-long run at No. 1 when strawberries took the top spot on PMG the week of Jan. 25.

Tropical fruits and staple favorites rejoin PMG top 20

Pummelo, oranges and strawberries carried the top three spots on PMG for the third week in a row, while lettuce rose three places to No. 4, and apples gained four spots to complete the top 5.

D'Arrigo California has a partnership with registered dietitian Stephanie Bouquet.
D'Arrigo California partners with dietitian for consumer health tips

If we could manage obesity, type 2 diabetes, lower our risks of heart disease, stroke, some types of cancer, cataracts, cognitive decline and Alzheimer’s by consuming more fruits and vegetables — why aren’t we? 

Strawberries catch eyes on PMG

Pummelos and oranges maintained the top two spots on PMG the first week of January, but strawberries rejoined the list at No. 3.

Broccoli load contains $11.6 million in methamphetamine

The U.S. Customs and Border Protection officers in Pharr, Texas, found $11.6 million in suspected methamphetamine hidden inside a trailer load of fresh broccoli from Mexico.

Mann Packing offers new Veggie Sides, Better Crunch Lettuce
Mann Packing offers new Veggie Sides, Better Crunch Lettuce

Mann Packing Co. Inc. is launching new products — three microwaveable dishes marketed as Veggie Sides, and Better Crunch Lettuce.

Greg Villalobos leads broccoli sales for Pacific International

Pacific International Marketing, Salinas, Calif., has hired Greg Villalobos as sales executive and commodity manager.

New Product Review — Broccoli, cauliflower and more in Season & Steam line
New Product Review — Broccoli, cauliflower and more in Season & Steam line

Curious about the new items in the Season & Steam lineup from Ocean Mist Farms? Retail editor Ashley Nickle and copy editor and designer Amelia Freidline tried them out in this latest episode of Millennials Eat.

New Product Review — Vegetable meal kits, new chopped salads from Taylor Farms
New Product Review — Vegetable meal kits, new chopped salads from Taylor Farms

Curious about the new vegetable meal kits and new chopped salads from Taylor Farms? In case you haven't yet scored a sample, Amelia and Ashley gave them a try at home as part of their New Product Review series.

New Product Review — Ready Sides from Church Brothers
New Product Review — Ready Sides from Church Brothers

Curious about Ready Sides? In case you haven't yet scored a sample, Amelia and Ashley gave them a try at home as part of their New Product Review series for Fresh Summit.

Sakata Seed goes online for California Field Days
Sakata Seed goes online for California Field Days

While the COVID-19 pandemic didn’t cancel the Sakata Seed America’s California Field Days, it forced the company to severely limit attendance.

Beachside Produce packs California product through end of the year

Guadalupe, Calif.-based Beachside Produce LLC is bringing full production of Brussels sprouts, celery and broccoli to the market for the holiday season.

Ocean Mist adds to Season & Steam line
Ocean Mist adds to Season & Steam line

Ocean Mist Farms, Castroville, Calif., has five new products in its Season & Steam line.

Church Brother Farms offers new Ready Sides at retail
Church Brother Farms offers new Ready Sides at retail

Church Brothers Farms has four new value-added fresh-cut items under a new line called Ready Sides.

Salinas moves toward business as usual after wildfires
Salinas moves toward business as usual after wildfires

Produce industry operations in Salinas had mostly returned to normal Aug. 27, one week after two wildfires threatened the region, prompting evacuations, dumping ash onto crops, and significantly worsening air quality.

Church Brothers adds five Green Giant Fresh value-added items
Church Brothers adds five Green Giant Fresh value-added items

Chris Koger Church Brothers Farms, Salinas, Calif., is adding five Green Giant Fresh value-added products.

Braga Fresh gears up for fall

Soledad, Calif.-based Braga Fresh Family Farms plans to extend its Josie’s Organics Cut Veg product line by late October with an organic riced cauliflower option, said Heather Fuller, senior sales manager.

2020 Fresh Trends Data: broccoli and Brussels sprouts

Here is the consumer data for broccoli and Brussels sprouts in 2020!

Load of broccoli stopped with $16 million of meth aboard
Load of broccoli stopped with $16 million of meth aboard

Customs and Border Protection officers stopped a load of broccoli containing $16.1 million of methamphetamine as it crossed into Texas.

Church Brothers Farms expands Green Giant line
Church Brothers Farms expands Green Giant line

Salinas, Calif.-based Church Brothers Farms has “worked tirelessly” to expand its retail line of Green Giant Fresh products, said Rick Russo, senior vice president of sales and marketing.

Church Brothers introduces sweet baby broccoli, cauliflower
Church Brothers introduces sweet baby broccoli, cauliflower

Church Brothers Farms, Salinas, Calif., is introducing sweet baby cauliflower and sweet baby broccoli to the foodservice market.

Fresh veg sales at retail up 16% from year-ago levels
Fresh veg sales at retail up 16% from year-ago levels

Retail sales of fresh vegetables continue to significantly exceed 2019 as many consumers continue to eat more meals at home during the COVID-19 pandemic.

Top crops retain standings in Monterey County production

Monterey County’s top four most valuable crops remained unchanged from 2018 to 2019, led by leaf lettuce, which saw an increase of almost 15%, boosted by better pricing for romaine.

Braga Fresh bringing new products to United Fresh Live
Braga Fresh bringing new products to United Fresh Live

Soledad, Calif.-based Braga Fresh plans to introduce several new items, including for its Josie’s Organics line, at the United Fresh Live virtual trade show June 15-19.

Customs officers seize marijuana concealed in broccoli shipment

Customs and Border Protection officers seized more than 1 ½ tons of marijuana in a fresh broccoli shipment as it crossed into the U.S. in Texas.

Wild, wet weather batters some of Georgia’s crops
Wild, wet weather batters some of Georgia’s crops

A warm winter and rainy spring with a few hail storms and tornadoes have put a damper on some of Georgia’s crops, which peak in marketable volume mid-May to mid-June.

Salinas Valley crops look promising, growers say
Salinas Valley crops look promising, growers say

Good growing weather this winter should result in some exceptional fruit and vegetable crops out of California’s Salinas Valley this season.

Brussels sprouts are the No. 1 organic seller for 4Earth Farms LLC, says Mark Munger, vice president of sales and marketing. The company has a core organic product line of about 25 items and sources from several growing areas, including Sonora, Mexico.
Organic vegetable sales skyrocket, marketers say

Whether you’re looking for organic Brussels sprouts, romaine hearts, tomatoes or just about any other vegetable this summer, supplies should be ample. 

Texas takes big share of Mexican import growth
Texas takes big share of Mexican import growth

Texas is taking a big share of Mexican import growth in recent years.

Sakata Seed America acquires lettuce seed company

Sakata Seed America, Morgan Hill, Calif., has acquired lettuce seed company Vanguard Seed.

Truckload of broccoli with $18.5 million in drugs stopped
Truckload of broccoli with $18.5 million in drugs stopped

A load of fresh broccoli entering the U.S. at a Texas border entry was found to have almost $18.5 million worth of narcotics hidden in the trailer.

Apples dethrone oranges on Produce Market Guide
Apples dethrone oranges on Produce Market Guide

Apples took over the No. 1 spot on Produce Market Guide last week, pushing oranges to No. 2.

Listeria test prompts U.S., Canada recall of fresh-cut Mann products
Listeria test prompts U.S., Canada recall of fresh-cut Mann products

Mann Packing Co. is recalling products in the U.S. and Canada after federal health agencies in the two countries notified the company of a potential contamination of Listeria monocytogenes.

Mini sweet peppers, baby broccoli headline for Southern Specialties
Mini sweet peppers, baby broccoli headline for Southern Specialties

ANAHEIM, Calif. — Mini sweet peppers and sweet baby broccoli were two new items featured at the Southern Specialties booth at the Produce Marketing Association’s Fresh Summit.

Thomas Bjorkman, professor of horticulture at Cornell University poses with an heirloom style broccoli he is researching to understand available broccoli genes for breeding purposes.
Eastern Broccoli Project expects to meet $100M goal

Eight years into the 10-year Eastern Broccoli Project, the broccoli industry in the eastern U.S. is valued at $90 million and the project is expected to meet a $100-million goal.

U.S.-Japan Trade Agreement stops tariffs on some produce

Japan has agreed to eliminate tariffs on a number of U.S. exports, including almonds, blueberries and sweet corn.

Marijuana concealed in load of broccoli

A semi-trailer carrying broccoli was recently seized at the Pharr (Texas) International Bridge when officers found 600 pounds of marijuana in the shipment.

Fresh from the Start Maine broccoli continues into October

Fresh from the Start’s Maine broccoli harvest is going strong.

Inc. Magazine recognizes Cece’s Veggies for skyrocketing growth
Inc. Magazine recognizes Cece’s Veggies for skyrocketing growth

Vegetable “pasta” maker Cece’s Veggie Co., Austin, Texas, made Inc. Magazine’s annual list of fastest-growing private companies, with a three-year revenue growth of 23,880% to put it at No. 3.

Broccoli, lettuce, onions contribute to Q2 vegetable sales growth
Broccoli, lettuce, onions contribute to Q2 vegetable sales growth

Second-quarter vegetable sales totaled $7.68 billion, up 5.3% from the same period in 2018.