Chilean avocado producer and exporter Cabilfrut and Green SuperFood — an avocado producer in Colombia with operations also in Brazil — have teamed up to enhance their offerings, with commercial programs in the U.S., Europe, Asia and Latin American markets.
“Our alliance is planned for the long term. We seek to integrate the strengths of both companies, from production to logistics and commercial,” Juan Pablo Cerda, executive director of Cabilfrut, said in the release.
“Our bet is ambitious, but at the same time, totally realistic. Green SuperFood already owns and operates a high-standard packing facility, which provides additional reliability to the operation in Colombia,” he added. “The idea is to promote it so that all the avocado that both companies produce in Colombia, will be processed there.”
Green SuperFood Director Rodrigo Manzo said in the release that, in the midterm, the companies hope to add other origins and other products, which go along with the alliance strategy.
“In the immediate future, we have begun utilizing physical and human infrastructure in a complementary manner,” Manzo said. “This reduces costs and improves operational agility, resulting in an optimal fruit offering, not only in quality but also in volume and service. This, in turn, will allow our producers to obtain a better return.”
Through the alliance, growth, efficiency and better results are expected, with “more producers joining this idea,” Cerda said.
Cabilfrut and Green SuperFood say they are simultaneously working on unifying their image and label to become one of the most recognized companies in their target markets.
The companies said in the release that they are “very excited and confident in this alliance,” since they share fundamental values for a successful business, such as knowledge of the avocado industry and experience in marketing.
Added to this is Green SuperFood’s work to grow the avocado industry in Colombia, with a focus on social awareness and sustainability in its operations, as well as the extensive experience and knowledge of the avocado industry, especially in marketing, that Cabilfrut has had for more than 34 years in the markets, according to the release.
